93% of the online activity begins with a search where 50% of your SEO success is achieved with effective link building. It is said that search engine optimization (SEO) is the driving force behind ecommerce websites than it cannot be denied too about link building that is gasoline. Search engine rankings and traffic can be improved by getting links from other websites it takes planning.

Link building helps you increase traffic for your ecommerce website that ultimately results in sales increase.

• On average, 74 percent more links are generated than any other content type using list posts.
• 62 percent more backlinks are received using infographics than any other contents.
• Links impacted rankings more than any other factor has been resulted studying 1 million google search results.

Let’s start how link building can be beneficial for your ecommerce SEO.

Create Relevant Content to your Relevant products- Content Marketing

Content marketing is designed primarily to bring audience to you where people are already searching for answers online on search engines, video discovery platforms, social media networks and many more platforms which results into inbound marketing.

Every second person who belongs to online marketing is a participant of the race willing to offer their audience their product and services through content creation.

You know how social media marketing using relevant content can boost your sales? You might be aware about social media yet let us know more how it can be used increasing traffic.

Here, are some social media platforms that can be used for your ecommerce market.

Instagram

Images attract the eyes of every user that ultimately catches the attention and forces reader to read the same, Instagram is a visual social media place that can be used to promote your product with lots of great images.

Twitter

Target your audience without sending out any email every time and let your user know about your product or services in short description as it allows only limited characters.

Facebook

You can definitely consider Facebook for getting real-time feedback or real-time teaching as they handle all of the technical aspects of running a live video session.

Pinterest

You can get benefit by tagging your product or website images that will automatically create an underlying link that points to your specific product page. this is another social media platform that is heavily focused on visual appeal and images.

LinkedIn

I would suggest using LinkedIn for targeting the business minded individuals.

You Tube

Engage your audience creating videos that has higher conversion rates.

You know how backlinks can help you generate sales and how you can get more backlinks for your content?

Here is the answer, Link from relevant website will help you more in google than a link from a random website.

Target referral traffic is valuable, make sure you have quality articles before you try becoming a guest post contributor on some heavy hitting websites.

# Entrepreneur

If you are an entrepreneur, you can become an entrepreneur.com contributor make sure you have quality articles.

# Forbes

You can contribute on Forbes opinion page by submitting completed article on [email protected].

# Inc

You can contribute regularly as a columnist submit to a request email that is [email protected]

# business insider

You should make yourself aware and informative before submitting an article and becoming contributor here on business insider.

You can definitely submit article to contribute on [email protected].

# Fast company

First you should be satisfied by your own article, once you are satisfied and think it’s a good fit, you can move ahead and submit it to: Editor- Rich Bellis at [email protected].

There are many ways of advertising your content yet, PPC in my opinion is the effective method of advertising your content.

Let us see how PPC can be beneficial in advertising your content.

Before jumping to PPC, you should be very sure about what you will do with the traffic?

Is your plan to get sales? Build email lists? Make your product name a BRAND?

Your goal will determine setting up your campaign and how long you run it.

You can benefit your business using PPC as it is cost effective, you only pay when your user actually clicks on your website and it is value for money. Its all in your hand how much to spend less or more.

You know how PPC works now, but there is a question again which PPC campaign you should use?

Let me give you a name and that is GOOGLE ADWORDS,

It’s an essential way of buying rather than attempting to earn those visits organically. One of the most popular forms of PPC is search engine advertising.

Creative Category Pages

Category pages are the heart of the ecommerce website. Category pages will rank for key head and mid-tail terms and getting links to these pages will be a major win. The category pages will remain apart of the site architecture no matter if products are rotated or site undergoes for a redesign. Garnering links to these pages is a major challenge.

You should start thinking of how your category pages can be redesigned to make them just another page. For instant demo, RTA category page was designed to become a crazy rube Goldberg device. This page has gotten 21,265 links from 2,598 linking domains.

Sales/Deals Pages submission

You can maintain deals/sales page on the site that fulfills SEO requirements by sales/deals pages submission. Have crawlable, indexable content, static URL, incorporating targeted keywords on the page etc., later revamp the same URL every time you have new sale or deal.

For instant demo, let’s assume your site is giving a 50% discount deal to prime members. When readers will be reported by their bloggers about the deal, they automatically will have link to that page. you can use the same for your next deal after finishing the active sale or deal by revamping it.

Nordstrom has a weekly special page where if you check its backlink profile using open site explorer, you will come to know that the mommy blogger channels has helped Sephora in receiving backlinks.

Related Product Internal Links

You can make Google find index and understand all the pages on your site, using them with plan internal links can send page authority to important pages. In important words, to get higher rankings in Google we recommend the key to rank higher is Internal linking.

Several times, it happens that revamping or redesigning category pages is not possible so we add valuable and unique content which can become an effective form of link bait selling interesting products on your site.

Zazzle sells its digital image services where they customize business cards to wedding invitations or anything that suits you. Second to homepage, their product page received 4,984 links from 654 linking root domains along with 2908 Facebook shares and 1056 Facebook likes. Wired and boing boing are the big sites from where it has received links.

Another example includes:

The RTA Kitchen Cabinetry store page has received 265 linking root domains sites such as nuformcabinetry and tomsguide.

Social Bookmarking

People save links to web pages that they like using social bookmarking which is a method of storing, organizing, searching and managing bookmarks.

Social bookmarking helps you making your brand awareness that can be done by sharing web pages, articles, blog posts, images, videos on numerous social bookmarking websites.

Few examples of social bookmarking sites are StumbleUpon, digg, diigo, reddit, plurk and many more.

Document Sharing

There are several document sharing sites that has high PR and Alexa which will help you building backlinks on such sites, bring highly trusted links for you which ultimately will improve your rankings.

Slide Share

SlideShare helps you target multiple audience encompassing SEO, brand building, social media, content marketing and link building. To get web traffic through SlideShare you should have promising content to achieve it to the home page of the platform.

Social Media Marketing

We know adding your website link, website URL, a link to your website’s to your group pinned post to Facebook will be result driven step.

We get people see and read your content by making your text readable, research competitors, submit to niche related sites and content communities, submit to communities on social network, that advances the reach and trust of your ecommerce store.

Social medial is all about present that is what we are doing in social media in real-time and engage with people all the time.

Get Listed on Vendor and Partner Sites

 To get the desired outcome, you should be keen about the vendor who appreciates your uniqueness, a vendor must be one who has a rock solid reputation, vendor should be ambitious as you are and most crucial thing is a vendor that you can trust in ensuring his support in growing you.

When you choose your better half, you seek for great qualities that ensures your relationship will last. The similar is when you are a solution partner, you will scan each candidate history to make sure your business partner has the quality that can prove best and succeed for years to come.

Blogging with your ecommerce presence

Ecommerce sites consider blog a great marketing and SEO tool. Information about your brand and products can be interpreted through your posts.

You should keep the key points if blogging why it is to be done. Some of the examples are below

#Stay top of the mind

#Great marketing strategy

Adding further you should also know what to blog for your ecommerce site.

Being a Blogger you should be aware about the current need and demand of the user referring to new sites you can write posts which you incorporate your views on the news in your niche. To get more relevant point you can invite your audience to leave comments on your blog that could be used to start your next blog.

Written reviews/ video reviews sharing

This is well known that YouTube is the second-best search engine now and if you comment on videos on YouTube and another video platform usually you will include your link in the signature this will help you get backlink from the video site.

As per the study, 80% of the internet users are not comfortable in reading long copies so by videos you can attract and drive some audience to your website.

Videos can be seen probably on any device also easy to share on social media that gives a personal touch for the users.

You can generate video backlinks by three ways that are

• #submitting to video sharing sites after creating relevant video
• #commenting on another existing video
• #by creating a profile on the video site.

Share Product with Relevant Forums posting – online community

To add a valuable dynamic content to your website you can add a discussion forum to your website where your customers will get a platform to discuss and ultimately will result in keeping your customers close. Web forums are considered one of the best link building techniques.

There are few forum/QA platforms like subreddits and Quora that helps in building a connection with your own and other forums community that have a bigger audience that can be achieved by sharing product with relevant forums posting with online community.

Forum Commenting

Forums sooner or later create a signature with a link back to your website if you assure the forum about your reputation and good contribute.

Forum is a great place to tell people about the area and niche you are perfect in along with building trust and reputation for yourself as a member of the forum.

Local Listings:

 We help you to list your business locally by claiming your profile to Google, setting up Google business for your business.

 As per the study, while making shopping decision 72% of consumers use online reviews, 90% smart phone users use phone for shopping.

According to the deep study on the intent of the searcher, it has come that over 4 billion desktop queries in alone USA have local intent and over 50% of mobile searches have local intent.

Connect with Influencers to promote your products – Social Media Influencers

Influencer marketing had grown and the first choice of marketers, you might be aware of the benefits that you can get using influencer marketing are

• #you can reach bigger audience
• #social following can be grown
• #build trust
• #helps in increasing site traffic
• #generate more leads
• #result oriented marketing that drive sales

According to the Neilsen survey influencers content has 88% more value than branded content for branding your brand awareness.

Partnering with social media users, bloggers and vloggers can make you reach more audience than promoting from your own site.

Influencer helps you reach larger audience that ultimately helps you build backlinks which google uses to rank pages in search.

The Final Word

Ecommerce SEO is a big term in today’s market globally. There is no doubt that every business entrepreneurs are investing a lot to establish their online store, But one should not forget that the eCommerce store will only work and generate revenue for you by implementing the e-commerce SEO services. 819Media is the foremost name in the SEO marketing industry and is also a top eCommerce SEO Agency that has implemented an effective and result-oriented SEO link building strategy those eCommerce businesses will experience an increase in their revenue with the boost in organic results. Our eCommerce SEO professionals are highly passionate about off-page and on-page strategies to optimize each of your product, the categories and the major brand pages. We and our Digital Marketing team is exceptionally effective in making an eCommerce business BRAND and SEARCHABLE over the web and allow it to get sustainable results within a short period.

Are you having an awesome website but no inquiries, no leads, no business? Feel free to reach us and provide us an opportunity to add you in our successful eCommerce business owners list partnering with 819media in increasing you the business and revenue that we have done before to our other clients.

The post 15 Result Oriented SEO Link Building Methods That Will Change Your Ecommerce Business appeared first on 819Media.

Being a part of eCommerce business, you will miss tremendous SEO value if you are capitalizing on schema markup. I would like to talk not only what Mueller clarified but also how fruitful will be implementing schema on your website.

In this blog, I have mentioned about Rich Snippets and how you can add Schema Markup to your eCommerce website to help search engines display rich snippets that you can learn from the following guide.

Let’s get started.

What are Rich Snippets?

Rich snippets help website owners adding extra details about their website as it is a form of structured data. Rich snippet helps google search engine in better understanding, interpreting and displaying relevant data.

It’s a general language that you can use to describe your website, that ultimately helps search engines perform better in presenting important information to potential customers.

To sell more products from your eCommerce shop, google knowledge graph and rich snippets are both essential for entity-based search that presents a powerful means.

Rich snippets like a variety of categories, including products, recipes, reviews, events, and software application are some of the examples that Google supports.

We will make you understand more clearly about how rich snippets work in further explanation.

Google does not take single reason to rank your site, as per the SEM post and other sources, rich snippets do not directly result in higher rankings, but it can help search engines to better understand the content they crawl and that can help indirectly in getting a hike.

Importance of Rich Snippets for eCommerce

What’s even more important than being NO1 is the rich snippets give you to stand among the warm prospects of search results (that is, people who are searching for your product) increases your CTRs. For a demo, check the below four listings which result catches attracts your eyes immediately?

A product on amazon with 3.9 star-rating and fourteen 17 reviews catches your eyes of course, though it has a lower ranking. The extra visual details attract user attention and ultimately making the sale.

Also, consumer reviews increase purchase ratio by 66% reported by ecommerce.com

• 66% chances increase of buying with the presence of product reviews.
• Reviews build trusts and ultimately lifts sales by 18%.
• Bad reviews give the opportunity to the seller of satisfying the user that actually improve conversions by 67%

Here’s How To Implement Them

Though you have lower ranking rich results make your listing eye-catchy and energetically improves your click rate. Checkout how rich snippet can improve CTR by 30%.

So, what you should do in order to make this happen?

Let’s begin with the product folio.

1. Products

When it comes to product searches, google stands the first with enormous results.

It is very much important for an e-commerce site to make sure their products have all the schema markup necessary to earn rich results in the SERPs. Google’s guidelines advise you to for product review markup:

• Use markup for a precise product, not for a list of products.
• Reviewers name needs to be the authentic name of a person or team that review the product.
• Utilize name, image, price, PriceCurrency, and availability properties in your product information in the image viewer.

Now let’s get into the quintessence.

Describe simple, don’t forget that all the information in your markup will preferably show up in the rich result, so make sure they are written for humans, not a machine. As per illustration, you should write the actual name of the product instead of a model number, unless you analyze if people looking for the product with a model number. (even then you should mention product name rather than replacing it).

See the example below of the markup for a single product page, provided by Google. We will go through step by step.

Line 1 tells that this markup if for a product that is necessary and nothing should be changed here.

Line 2 informs google the brand name of the product. Change “ACME” for the product brand. You should know that this is the product brand not your brand, including the brand is advisable, not mandatory.

Line 3 is the product name and it is mandatory. Leave everything else alone by changing “executive Anvil”.

Line 4 decides which image is affiliated with the product. This is suitable for general search and required for image search. Change out “Executive Anvil logo” for a concise description. Search engine use image alt to identify what is inside the image, but also considered for use by the visually impaired, virtual assistants and image substitute if browser fails to load an image. Google demands the image should be product image, with no jumble, on a plain (white) background.

Lines 5 to 8 describes a product. Text your product description changing “sleeker” and leave rest alone. With no limit to the length of your product description, the text will display directly on your page that you will enter here. In simple words, this is a product description that will make your user see when they actually visit your page. The schema markup solely clarifies for the search engines informing description is about the product.

Line 9 is optional that is manufacturer product number. This is helpful if you think human searches will be looking for the product with exact product number.

Lines 10 to 13 are vital. Getting the star ratings in the search results is the process of average review ratings that line 10 to 13 tells the search results. These start ratings in the search results is based on reviews left the actual customers. There are many plugins that can accomplish this for you, like WP Customer Reviews for WordPress and Shopify’s product reviews app.

“4.4” and “89” are the values that need to be swapped out. The text “stars, based on” and reviews” text is included here for the user’s benefit, will be visible on the site.

Line 15 makes us meet with the “Offer” section that is closed off on line 27. This section includes properties like product price.

“Regular Price, discounted price, fixed price is the optional text for the user’s benefit. You can put any you want here or anywhere within your schema markup.

Line 17 is about the currency. You can leave this if it’s in US dollars otherwise replace it with the appropriate three-letter ISO 4217 code.

Line 18 tells google the price of your product, interchange “119.99” for a variable storing the product’s actual price.

Line 19 and 20 informs the search engine how long the price will be reliable. The text “(sale ends,” “2nd January!” and “)” is all included for the user’s benefit. “2020-01-02” could be replaced by a variable storing the true expiration date. Make sure that “2nd January!” acts like an anchor text for the time attribute, that is what the user will see, while “2020-01-02” is for search engines that will be invisible for the user.

Line 21,22 and 23 forms the real seller. If you are a seller and not a product brand, you can use this an opportunity in getting your name into the structured data, note down, this is not necessary. The “Executive Objects” text will be visible for user and this should be interchanged for the seller name. “Available form” is for the user’s benefit in this example.

Lines 24 and 25 aware of the search engine what “condition” the product is in. this is optional and you can interchange “UsedConditon” with “NewCondition” if the product is new. It also has other conditions like “DamagedConditions” and “RefurbishedConditions”. The black text inserted here is for the user’s benefit.

Line 26 is discretionary that allows you to tell users about the product’s availability. Options are “Discontinued,” “InStock,” “InStoreOnly,” “LimitedAvailability,” “OnlineOnly,” “OutOfStock,” “PreOrder,” “PreSale,” and “SoldOut.” Again, the black text is for the users.

Ans that’s all for it! You can include, use many other schema properties that are available but these are the ones google clearly mentions, so these are the ones you should keep your focus on. Implement others if you expect usage by search engines in the future or if you want to maximize the ability for the crawlers to understand your sites.

2. Aggregator Ratings and Reviews

We many times ask for the reference before buying any product in person, right? The same way selling products online with customer review increases the sales by 80% of local business consumers trust online reviews as much as a personal recommendation and as per the anonymous study, 69% of online users are seeking more reviews from eCommerce retailers.

Let’s see an example as if you are listing the same product with different variations from multiple sellers with multiple price points. This is usually referred to as “aggregator page”

We will cover aggregate ratings as it gets included in the SERPs. You should not use “critic reviews”. I will recommend this only to use when you are doing actual product reviews and get star ratings for your product and consider using them on your blog.

Usually, it will look all the same. Let’s take a look at Google’s example

As you can see the example above is genuinely minimal, you can elaborate on the product example listed above if you want.

3. Breadcrumb

You need to ensure where your users will land(their position in your website architecture) and how they got there. As a human needs to have a complete understanding to answer any query same way search engines needs additional information to place your selection of page listings to understand the goal of your page is to sell a product or generate a lead.

Examples

Breadcrumb is used by Google to categorize the information from the page in search results. Remember your google search when you arrive at a page from different types of search queries and it is possible you may return the same web page. Here comes the role of breadcrumb that helps to categorize the content within the context of the google search query.

4. Videos

We all know we love hearing and someone explaining the query we have. Here is a video markup that rounds you up and helps you get extra information in the video search and special badges that draw more attention.

Let us see at the below google’s AMP-compliant example:

You can leave line 1 to 4

Interchange “video description” for your video description on line 6, and treat it like a meta description.

Reciprocate the URL on line 7 for a thumbnail image, so google doesn’t have to choose thumbnail for you. This example only shows one thumbnail, you can use all three images as shown in the example from the “article” section above.

On line 9 you can use the ISO 8601 formation for the “duration” which is your video’s length.

Replace “example publisher” with your company name or (or announcing name) on line 12.

On line 15 swap out the URL with your logo’s URL.

Inline 20 exchange the URL with your video URL (not the page it resides on).

Your embed URL should be exchanged with line 21 URL. This URL directly takes you to video player containing your video as hostile to the raw file. This is advisable but not strictly mandatory.

You should replace the variables storing the number of views your video has on line 22.

Types of Implement Structured Data & Schema Markup

Search engines understand almost everything when it crawls your web page, but there are some elements that search engines have a problem in understanding and they are videos and reviews aren’t easily understood. Hereby adding schema markup (structured data) engines can be informed what information web page contains. There are several search engines from which the most popular search engines support three types of schema markup formats:

Microdata

• You can use microdata to mark up your web page that is a set of tags added directly to the HTML.
• Itemscope, itemprops, and itemtype will be considered with each set of tags.
• Itemscope is followed by an itemtype tag that is used to identify referenced item. itemtype helps is identifying the type of item that microdata is referencing. For example, it could be entrepreneurship, local business, or recipe.

RDFa

To markup data within web pages, RDFa (Resources Description Framework in Attributes) is used as an extension to HTML5. It can be said that microdata and RDFa are similar and it uses tags inline within the existing HTML like Microdata does.

• JSON-LD
• Google, Bing, and Yandex the biggest search engines support JSON-LD (javascript objective notation for linked data) to markup your website. It is a highly recommended method by google for implementing structured data.
• The main advantage with JSON-LD compare to other methods is that it can be embedded in a <script> tag, can be placed anywhere on the page with no requirement of necessity to be present in the <body> of a page. you can stay tension free as JSON-LD does not have to be placed inline as other methods do.

Testing Schema Markup for Your Ecommerce Website

Finally, you’ll want to test your schema markup using the Structured Data Testing Tool to make sure it validates.

Does Structured Data Help Rankings?

To lessen the doubt, your rankings are not impacted directly by structured data. Yes, it can dominate rankings by clearly identifying the content of the page and that is what can help you rank for the correct search queries.

Many years ago, google expressed that structured data might flow into the rankings.

With the update in Google algorithm, Google’sJohn Mueller officially reversed that saying last year on twitter, “There’s no generic ranking boost for [structured data] usage. However, SD does ease the work of google in understanding what the page is all about, that helps to show where it’s relevant (improves targeting).

Conclusion

Every new thing seems to be complicated for the first time and the same could result in adding rich snippets to your e-commerce site, however, it is worth for long run.

It can really be helpful in increasing offline and online sales.

What results you will get after using rich snippets or rich ads in marketing your products?

With the experience of 10+ years, we will expand the reach of your eCommerce business with eCommerce SEO Services. Call us or fill out the contact form to calendar free site review.

The post Schema Tags for Ecommerce SEO – Best Practice To Improve CTR appeared first on 819Media.

Before we go to ecommerce SEO checklist for 2019, let us explain some important factors:

1. Search Volume

Search volume means how many people search for a particular keyword. If you are stuck between two keywords for your product, you should check the search volume for each of them, and make the right decision.

There are several tools that can help SEO professionals get the search volume for different keywords. Google Keyword Planner can be used to check the search volume of keywords. It is a tried and tested method for getting accurate search volume.

2. Intent

Understand the buyer intent while choosing the keywords. Step into the shoes of your users, and think what search terms they would use while searching for your products and services. Sometimes, users may not intend to purchase the products online, but they would need to get information. This means that your site should cater to their exact requirements when they visit your website.

3. Relevance and Difficulty

You Have Keywords –– Now What?

Once you have the keywords and search volume, you should look for relevancy and competition of the keywords. Keywords need to not just be included on your page, but they need to be in the right places.

The most important elements of a page to include target keywords are:

• Title Tag
• Meta Description
• Header Tags
• Image Tags

Title Tag: This appears on the search engine results page and also in the browser tab. Use the right title tags of the products and include the relevant keywords in it.

Meta Description: This may not help in direct ranking, but it has a huge impact on the CTR of your website.

H1: Every page should have one unique H1 or main header tag. HTML5 allows for multiple H1s, but that is a whole ‘another story’.

Subheads (H2, H3, etc): As people appreciate subheadings in documents, search engines love subheads and sections on web pages. You should break up the web pages into different sections by adding subhead tags. Make sure that you convey the right message with relevant keywords on different ecommerce web pages.

Alt Tags: Give unique alt tags for all the images used on your site.

When you consider eCommerce SEO audit checklist, start with home page, and then move to the inner pages. Evaluate product pages one by one and ensure that your website offers a great user experience.

After keyword research, check below SEO checklist.

27 Point SEO Checklist to Improving Search Ranking

1. Have you optimized Meta title and description for each page?

Though meta descriptions do not have a direct impact on the organic search positions, they motivate the users to click on your website URL. You can consider them as ad copy for your listings. Every web page should have unique meta descriptions and title and should convey the right message to the users. For product pages on ecommerce pages, you can use product description in the meta titles and descriptions.

2. Have you optimized videos and images?

You need to optimize the images and videos placed on your website to avoid your site being slow. Use the right ALT tags for the images so that they can generate traffic from search engines. Adding descriptive file names can also help you make your website rank higher in the search engines.

3. Have you set up Google Analytics for tracking your website traffic?

Website owners should set up Google Analytics and Google Search Console for keeping a track on your website traffic. You can even use Bing Webmaster Tools on your website to monitor organic traffic. Check the Analytics from time to time and identify the errors and make the changes in the elements on your site.

4. Have you uploaded robots.txt file for blocking unnecessary pages? Or Does your website have robots.txt file?

There may be some pages on your site that may not be a good option for organic searchers. Some of such pages are checkout page, thank you page, contact us, and more. It can be a good idea to ensure that those pages are not crawled and indexed by the search engines. You can use Robots.txt file to avoid unnecessary crawling of those web pages.

5. Does your website have https?

Developers and website owners can use https and secure their stores. Display SSL provider’s security seal. You should renew your SSL certificate every year to make sure that your ecommerce website has a secure checkout process.

6. Do your subpages contain Breadcrumb?

It can be a good idea to use breadcrumbs on your website to improve its navigation and user experience. If your website is structured, you can expect higher search engine rankings.

7. Does your website have valuable content for category and product pages?

Choosing the right keywords and writing unique and valuable content for all the web pages is an essential task. It is rightly said that – Content is the king. You can write informative content on category and product pages to increase its visibility over search engines. Write unique content with the right keywords to ensure that your site ranks higher. You can hire a professional content writer to produce content for all the product pages.

8. How are you handling out of stock product pages?

Merchants need to update the stock on a regular basis and remove out of stock items from their store. A sign up option should be provided to the users where they can enter their email address so that they can be notified when a product is restocked.

9. Does your website URLs contain relevant keywords?

Including relevant keywords can improve organic traffic to your site. Keep the website URL following the same structure and make sure that each and every product page on site contains the right set of keywords and phrases.

10. Add reviews on product pages?

Including ratings and reviews on product pages can help the customers make informed decisions for purchasing products from your ecommerce store. It also improves the organic search engine rankings for your website. You can add product review schema to create eye catchy organic listings.

11. Have you checked your website page speed?

The website page loading speed is an important factor that determines the success of your site. A fast loading site improves the user experience and search engine visibility also. If your site loads slowly, you cannot expect great rankings in Google and other search engines.

12. Is your website is mobile responsive?

It is a known fact that mobile-friendly websites rank higher in search engines. Test your website for all the major leading mobile devices before it goes live. If you haven’t made your site responsive yet, you could be losing a lot of business.

13. Have you added canonical tags for filtered pageviews?

Users may prefer to filter the products on your website according to the size, color, rating, price, and other attributes. It is important to add canonical tags for filtered pageviews. If your website shows duplicate content while the users filter the products, you could be losing a lot of business.

14. Have you added blog section or customer reviews?

Blogging is considered to be an effective method for inbound marketing. Adding a blog section as well as the customer reviews section can help you increase your search engine rankings.

15. Have you added schema (rich snippets) for your product pages?

Schema is a markup language that helps the website owners add an extra layer of structured content to your web pages. This markup can help your users get direct results with rich snippets in Google’s SERPs. Rich snippets may be price, stock availability, product rating, or more.

16. If your website is built in WordPress then have you installed Yoast SEO Plugin?

If you own a WordPress website, you should install the Yoast SEO Plugin to ensure that your search engine rankings improve.

17. Have you set up your site in Google Search Console and Bing?

Google and Bing Search Console can help you check all the important search engine displays and their technologies such as search within website, title, snippet, breadcrumbs, and URLs. Ecommerce website SEO checklist also includes checking out for page errors, checking the site for 404 errors, and site map. A 301 Redirect should be added to expired pages of the website.

18. Have you created a sitemap?

Submit your HTML sitemap and make sure that all the pages are created. User-facing HTML sitemap can help the people navigate through the desired pages easily.

19. Have you added an opengraph and twitter cards?

Adding OpenGraph and making Twitter cards can help your users share your content and web pages on their social media profiles. It can be a great way to increase your website traffic.

20. Pay attention to Voice Search and Answer Box

Voice Search on smartphones is a major trend nowadays. Users prefer to use Voice Search while browsing through different websites. Keep in mind how answer boxes appear when a user searches for specific products on your ecommerce site.

21. What are the payment options?

Ecommerce website owners would not want the users to go through the entire process for checkout and then find out that they cannot pay. Make sure that you provide multiple payment options to the users. Bad user experience may be a bad option for your ecommerce SEO too.

22. Have you built an email subscriber list?

Ecommerce website owners should build an email subscribers list so that they can send promotional emails and offers to the visitors. Collect the email address of the users at the time of checkout process. Some ecommerce websites collect email addresses of the visitors through a pop-up also when the visitor comes to the site for the first time.

23. Have you added search bar?

If you have a huge and varied product catalog, then you should add a search bar on your home page. Users do not like to scroll down through the product pages, and so, you should add a search bar on all the pages of your site.

24. Have you added a call to action?

Generate a good call to action at all the possible places that compel the users to contact you or take the necessary steps. There are 3 different types of calls to action:

• Call to action on the product pages to initiate the purchase.
• Visitors should be able to add products to their cart from the relevant categories.
• Your homepage should promote limited editions or seasonal products.

25. How many options are available on your website to contact you?

You should make it easy for the users to contact you via phone, email address, or IMs. You can also add a live chat option on your website so that the customers’ queries can be resolved instantly.

26. Have you given any offers like free shipping?

If you are planning to add shipping costs on your ecommerce site, then please avoid it. Online shoppers love free shipping and offering free shipping can help you increase your sales.

How To Improve Your ECommerce Site Conversion Rate

27. Internal linking

Internal linking can be a great way to let search engines know the importance of pages.

Conclusion

Having an ecommerce website may not be enough in today’s competitive times. You need to pay special attention to ecommerce website SEO checklist 2019 and ensure that your store offers an engaging customer experience. Make your SEO efficient and attractive keeping in mind the target users. You can hire professional experts for ecommerce SEO audit checklist of your site to help you drive more sales.

Are you confused about any of the practices mentioned here? Leave a comment and I’ll be happy to address your concerns.

The post 27 Advanced eCommerce SEO Checklist 2019 appeared first on 819Media.

Now let us come to the core question, “Why any business needs a digital marketing?”

The answer to this question may have a series of the aspects to be covered yet some of the prime reasons can be enlisted here:

Increasing fierce competition:

Right from a small eatery business to a midsize business or even a freelance consultant is active on social media platforms in one or the other way. They are getting satisfactory business from vivid clients or customers. If you remain behind these game players and don’t adapt your self to this changing times, you are sure to reach nowhere.

Rich global network & target audience base:

Digital marketing is also imperative especially when there are no geographical barriers in today’s business due to the technological advancements. Through various modes and channels with which you can grab the attention of your prospective customers.

For example, you can increase your target audience reach through SEO campaigns planned and focused on the different areas of your business. This results in nothing but a rich global network of your customers.

To evaluate your virtual performance:

With digital marketing, you can evaluate how well you are performing virtually and physically if you have got a range of products to offer instore. You will also come to realize which strategy worked well and rolled on and which marketing plan needs some change or additional efforts to improvise.

Digital Marketing activities that constitute a successful strategy

Website design:

Website design is the virtual mark of your business. and therefore, it needs to be taken care of from multiple angles like color, design, and the text voicing your brand or services have a direct impact on the minds of the visitors.

Hence, your website should contain everything that makes the customers aware of your products or services.

Search engine optimization:

In order to make your digital marketing strategy successful, it is perhaps imperative to make your website well optimized from all the angles. Every well-optimized website page brings you quality business through organic leads.

Social media advertising:

Social media advertising is very effective especially when you are facing neck to neck competition or you are a start-up. Even the big names to have to have the help of the social media advertising. You must select the most promising social media platforms like Facebook, Twitter, Linked In, Pinterest, or Instagram considering the target audience of your business.

Social media management:

This phase is concerned with the management of your social media platform profile on a single platform. With this exercise, you will come to know about the reactions of your audience and the interactions carried out. In simple words, you can take care of the conversations on social media platforms and respond to them through your mode of communication like blogs, articles, or QA sessions with your audience.

Email marketing:

Some digital marketing professionals don’t prefer email marketing yet it is a successful part of the digital marketing strategy if planned and implanted wisely with care. Whichever the business you are in be it a B2B or B2C, email marketing will be productive in terms of ROI as a single dollar spent will earn three times earning if the email marketing is specific and to the target audience.

However, it is not so easy as it seems to be so in words. You will have to go for a deep study of your customers’ behavior, their buying patterns, preferences etc.

Here is a compilation of some intuitive tips from experienced digital marketers to help you establish an authentic brand:

• Be original: Your brand should have its own voice and message. Unnecessary hype or wordy adoration of the product will produce no result.
• Be creative: You need to convey your message in a creative way. It should be capable to differentiate your persona from your competitors.
• Be honest: the best way to establish a brand is to let your product speak and be known for its quality. Yes, it will make your brand the most trusted one.
• Be relevant: Your brand should have a purpose for the customers to use it.
• Be consistent: Your message should have a consistency in terms of time and sense.
• Be passionate: Do what you wish to do not just for the sake of social exhibition but with a motive to accomplish something in the better way.

What Next?

It’s your turn now act smart and add the best digital marketing and branding skill set to your in-house digital marketing team or hire digital marketing and branding companies to market your product and services efficiently on multiple channels for better results from your online marketing efforts.

The post Importance of Digital Marketing and Branding for Products and Services appeared first on 819Media.

There has been a famous quote by Donald Norman throwing light on customer segmentation,

“Market segmentation is a natural result of the vast differences among people.”

And we are fortunate enough as marketers to know these differences easily through the emails, blogs, website pages, articles and podcasts which are pinned with the names of the visitors and other additional information. Yet, many companies are screaming about the lack of the organic traffic they expect on their digital marketing stuff scattered on hither and thither.

This happens simply because of the inadequately planned customer segmentation strategy. In fact, ideal market segmentation should be based on the bifurcation of the audiences according to the following prime segments be it a Digital or Non-Digital Market Segmentation:

• Geographic segmentation.
• Demographic segmentation.
• Psychographic segmentation.
• Behavioral segmentation.

When you wish to optimize each piece of contents in respect of the segmentation, you should take care to rightly place each piece of your contents that convey a perfect message to the audience with diverse expectations and requirements from your website.

Here are some intuitive insights on How to do a customer segmentation in respect of your business.

Analyze and Observe the customer behavior data:

Today, the marketers are blessed with some of the best analytical tools that come with every minute detail of the visitors on their site. With this data, you can pinpoint the exact buying pattern of each customer. Moreover, you can also dig deep into this area with third party data to make your analysis rich to make your own plan. In other words, with the observation on the customers’ behavior data, you can have a deep understanding of the demographic, psychographic behavior patterns of the customers belonging to different facets of life.

Evaluate the data and prepare the customer segmentation plan:

Having gone through the first phase, you can now create hypothetical plans based on your observation and analysis of the data. You will be in a position to draft a scenario describing which particular plan can roll on well with your audience. However, care is to be taken keeping in mind the fact that every past behavior cannot necessarily be the same. There is always the possibility of the change in the behavior. Therefore, there should be the element of the flexibility in each plan you make.

Test the feasibility of the plan:

Having completed the customers profiling and segmentation, you now need to check the feasibility of the plans you have assumed. You can do it following the steps like,

• Select a group of visitors for the plans, say Plan A.
• Make another customers’ segmentation plan, say Plan B.
• Test both plans A and B randomly.
• Measure up the results between the two considering the priority of the goals you wish to achieve.

Prepare a comparative study of the plans tested:

This is the phase where you have to compare the alternative plans in respect of the target audience segmentation. Based on the figures you have received, you should make a comparative study of the plans that you have run on a test basis. But be careful that you have to consider only those figures which imply the reach of the customers to the final stage of making a purchase and not merely the clicks on your website or any blog or article page.

Find out the “WHYs” in the test plans:

This is the stage which gives you an idea about which of the plans succeed or crashed. You need to identify the factors responsible for the success or failure of the plans. This stage will give you a path for a futuristic strategy for customer segmentation. The WHYs are the key results area of customer segmentation analysis and you will educate you deeper about the next moves you wish to initiate.

Confirm the plan and implement your own theory:

Based on the WHYs behind every successful plan, this is the time for you to select the most effective ones out of the many plans you have before your eyes. For example, one plan that is relating to the interests of a visitor, which inclined him/her to buy something, you have to mark the plan and implement it. Yes, but keep in the mind the inherent flexibility of the customer’s behavior.

Find out the deviation between the actual and anticipated results:

This is the stage where you are required to map up the deviations between your actual and expected results in terms of the customer segmentation you have planned. This exercise will give you the insight to develop a theory of your own. This deviation will lead you to a road-map of customer segmentation optimization in terms of every search made online be it in respect of a product or a service.

Conclusion:

There can be no permanent or a static strategy so far as customer segmentation techniques are concerned. Everyday, and rather I would go to say, every hour you need to keep an eye on the strategies you have planned and implemented and then to improvise or modify according to the changes taking place around on the virtual market.

The post If you don’t segment and target Customer IMMEDIATELY You Will Regret it (here’s why) appeared first on 819Media.

Link building to many is Like ‘easy to preach and difficult to do’ type of tactic, whereas to some it may seem to be risky to a certain extent. The reason behind this contention is that it is a methodology to link the external websites to link to your website to generate organic traffic. Though this technique is quite popular and common among the online businesses, very few of them succeed in achieving the desired results. Much depends on the value of the links in order to get the desired page rank on Google and the best brains at Google have always been trying to keep an eye on the contents placed on different websites across the globe to keep the junk away and separate from the quality contents.

This write-up throws light on the benefits and perils of Link building as a part of the SEO strategy.

Benefits of Link Building Strategy:

• Contents Relevance in respect of the Search Terms and Phrases:

Many marketers somehow either ignore or don’t care about the title tag or headline to be stuffed with the most relevant keywords or phrases. The search engine considers first the keywords in the title tag and the headline. For example, if you wish to get the rank for the phrase, “Mobile App Development”, then you need to dig deep to get the links from the pages that have a higher rank with this phrase.

• Ideal Contents Marketing:

This aspect is very closely concerned with the quality of the contents you have already created for your website and then sharing the same with other websites and other media channels. This is the reason why your contents must have something in terms of value addition so that other websites get ready to link your write-up in to their posts or articles.

How you will be able to add value to your contents depends on the way you elaborate a subject from a number of angles and with the best of the knowledge on the subject you are creating contents on.

• Guest Blogging:

Guest blogging is fruitful if done with care, precision and proper research homework for your link building as a part of your SEO strategy. What is important in case of guest blogging is that the author should be an authority writer with rich experience and in-depth knowledge he is writing on. In short, he should be able to add some value to the subject matter he is writing a guest blog on.

• An optimum number of links on a page:

Basically, the more the links a page has, the more value it loses due to the excessive number of the links on a page. Therefore, it would be wiser to link a page with fewer links than to stuff the page with an unnecessary number of links. We cannot quote here the precise number of the links but one has to be quite rational at the time of initiating the link building strategy.

Drawbacks of Link Building:

• Poor quality link directories:

Directories were actually meant for bifurcating various websites into groups engaged in the same business. but the use of the directories changed and some started inserting the links to their websites for ranking. This is not an ideal practice to be followed. Hence it would be advisable to choose the directories that have very strict approval norms.

• Quality of contents of blogs:

The articles/ blogs with inferior quality of contents should be avoided. There are numerous websites where you will find the hundreds of articles that lack proper research or genuine idea or concept development. These sites charge small fees but have no process for filtering or examining the contents of the article. The links to such articles or blogs would hardly earn you anything.

• Over optimized anchor texts:

These are the words used in a link and utilized by Google to determine the rank of a page or website considering the phrase used in the anchor text of a particular website. Google doesn’t permit the texts, phrases that are unnaturally stuffed in the anchor text with its filters. Therefore, you should be careful about using the anchor text for link building purpose.

Conclusion:

There are numerous companies out there with a promise of hundreds of links to your website and in fact, they are good for nothing. These links are nothing but a mere mention in some comments or social profiles. It is great if you can build and plan your own link building strategy to get your website to the next level.

The post The benefits and drawbacks of Link Building Campaign as a part of an SEO strategy appeared first on 819Media.

Evaluate Customer Services

It is always the emotional bond of a customer with your online store that fetches him to your eCommerce store and compels him to shop there. The emotional bond is earned through best in its class services rendered by your eCommerce store.

The following factors will help you improvise your customer services:

1.Transparency in what you do and what you promise

The most successful businesses are those who provide the products what they display on their eCommerce store. If the products supplied by you deviate from the descriptions, it creates a feeling of distrust which ultimately results in the loss of a heavy business.

2.Responses with positive attitude and approach

If you take time more than expected in responding to a query of a customer, it harms the overall image of your company. Maybe, your teammates might be facing tight schedules taking care of various customers, but you need to respond your customer with a positive attitude in case of delay with genuine grounds and explanation.

3.Maintain your live contact with your customers

This aspect is basically concerned with image building process of your online store. There are various social media platforms from where you can be in live contact with your customers. Yes, what makes the difference is the type of the contents you approach with and the social media platform you use to get in contact with your customers.

Besides the above discussed factors, you should also take care of the complains, sales returns, damages or shortage in supply to motivate and build trust with your customers.

Appreciate and Improvise Customer Loyalty Program

According to the scientists of marketing management, one of the best motivators is the recognition of an individual. If you fail to appreciate and recognize the loyal most customers, you are sure to fall on the ground or fade in the air. This is so especially because there are hundreds of other companies in the market selling the homogeneous products with more attractive offers and prices. So, when a customer feels ignored or neglected, the chances of his diversion increase to a greater extent.

You can improvise Customer loyalty program by introducing

• More Rewards Points for the products.
• Referral initiatives.
• Offer Cash Discounts for future purchases.

Offer Subscription Offers

This factor is basically concerned with the products required frequently by your customers. For example, pet foods, cosmetics, kitchen ware, grocery items etc are consumed more frequently than the items like dresses and designer’s ware. So, when customers are offered to subscribe to a group of products with attractive discounts or additional quantity of products, you are sure to get a fix amount purchases from them.

Don’t forget to communicate the best discounts and offers

What if you have the best discounts to offer to your customers but if the same is not communicated to them at the right time with proper communication channels!! You need to have a proactive strategy for communicating the best discounts and offers you come up with.

This time-tested promotional methodology rolls on if implemented with timely email campaign. You can get confirmation from your loyal customers with the best offers you have for your products. Your email should be informed in detail what benefits the customer is going to entertain with each purchase he makes.

Make your website feature rich

Repeat and productive visits on your website are possible when an average customer finds the convenience while shopping online. For example, a customer may postpone a purchase due to some reason at some future time. So, your website must have a feature like Wish List or Shop Later. Moreover, this wish-list items should be taken care of with timely email to the customer. Likewise, you can add more interactive and easy features on your website like Shopping Cart Button, Easy Payment with cards or with EMI options etc.

Next level website visit experience

This factor relates to the design, themes, colors, and ease of the navigation of your website. what the most common element is the easiness felt by the visitor while gliding through various sections on your webpage. In the same way, smart integration of the display of other products on your website motivates the visitor to visit your website again.

Conclusion

Market demand of a product is influenced by a number of inflexibilities- internal and external. You have no or little control over the external factors affecting demand but you can definitely have good control over the internal factors affecting demand. The above discussed factors are inherently internal and you should as a business owner dig deep into each of them and you will have a healthy market share for your product.

The post Strategies to increase customer’s loyalty and boost repeated product purchase appeared first on 819Media.

The definition of Branding reads as follows:

“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

And if we talk about it in today’s neck to neck competition era, what is amusing about the term Brand is that everyone knows about it and still very few succeed to build a strong brand. The reason behind it is very simple, a larger part of the marketers prefers to follow suit the successful brand rather than evolving their brand with the conscious endeavor. This happens in case of the majority of organizations mainly because

• Some can never identify the difference between Product Branding & Company’s branding as a whole.
• Some hardly care for individual company promoters’ branding value.
• In the same way, some fail to convey a right message convincing people about what they want to sell.

Let’s dig deep into it.

The basics of Branding to be considered while Branding of your product:

1. Highly valued but communicated to less relevant people:

This aspect can be viewed and evaluated from a different angle but the most common contention is that What is a Valued one to someone might not be the same to another. For example, when a mobile device was introduced for the first time on March 6, 1983, on the first US 1G network by Ameritech, it was highly valuable in terms of money as well as usability but it cannot be termed as relevant to the contemporary mass of people simply because very few could afford it.

Today, a simple mobile phone with push-button keyboards has almost disappeared and it has been replaced by a smartphone. Maybe, the smartphone may be replaced by some another advanced technology. This is why Value and Relevance are relative or subjective and will be constantly changing from time to time and product to product but what will remain is the Brand that has succeeded in earning the trust of people and marked their place in their heart.

How you build trust and earn the loyalty of your customers:

When it comes to earning the loyalty of your valued customers, it is inevitable to answer:

• How much do you know yourself as an individual?
• What do you communicate to your customers?
• What is the intent you wish to sell your product/service for?

2.How you build trust and earn the loyalty of your customers:

When it comes to earning the loyalty of your valued customers, it is inevitable to answer:

• How much do you know yourself as an individual?
• What do you communicate to your customers?
• What is the intent you wish to sell your product/service for?

Do you fulfill what you commit?

Give a deep thought over the above questions and you will come to realize what you are expected to do and act to build your brand stronger than ever. Remember the fact that every brand must have something extraordinary in the form of brand value. Even a promise made to a customer and complied with is the core essence of branding.

As a business owner, you should eliminate your ego element of doing the great things in the market with bluffing art. Nope, you can never bluff. The best brands in the world have always tried to uncover the realities of their products or services, no matter what it might cost to them. But very few brand owners dare to do so! When you bluff, you may have to pay a high cost for your single minute bluff hampering the credibility and stand of your product in the market.

3.What difference you make with your brand in the market and in the choice of customers:

You can learn from and get inspired by the industry leaders but cannot blindly follow them just because they are successful. Every product has its own story and decorum. You can bring in your brand into the market with a difference in a number of ways as;

How you build trust and earn the loyalty of your customers:

When it comes to earning the loyalty of your valued customers, it is inevitable to answer:

• How much do you know yourself as an individual?
• What do you communicate to your customers?
• What is the intent you wish to sell your product/service for?

Do you fulfill what you commit?

Give a deep thought over the above questions and you will come to realize what you are expected to do and act to build your brand stronger than ever. Remember the fact that every brand must have something extraordinary in the form of brand value. Even a promise made to a customer and complied with is the core essence of branding.

As a business owner, you should eliminate your ego element of doing the great things in the market with bluffing art. Nope, you can never bluff. The best brands in the world have always tried to uncover the realities of their products or services, no matter what it might cost to them. But very few brand owners dare to do so! When you bluff, you may have to pay a high cost for your single minute bluff hampering the credibility and stand of your product in the market.

3. What difference you make with your brand in the market and in the choice of customers:

You can learn from and get inspired by the industry leaders but cannot blindly follow them just because they are successful. Every product has its own story and decorum. You can bring in your brand into the market with a difference in a number of ways as;

How you can differentiate your product/service:

Here, you need to focus on the design, colour, shape, size, packaging, and quality of your product. For example, there are hundreds of thousands of ball-point-pens in the market, still, Mont Blank or Parker are remembered first when it comes to writing instruments. See, either of the two has never tried to copy or follow suit the other but they have tried to bring something new and amazing for their customers.

How you can differentiate your Operation:

This aspect is basically concerned with improvising the internal inflexibilities to make your product roll-on at a faster pace in the market. What you need to think of for this aspect is;

• Making the work environment more friendly and healthier.
• Improving the working conditions.
• Harmonizing the work-flow and products line.
• Innovating the delivery and supply chain speedier.

These and many more criterion can be an effective differentiator which will generate a kind of trust feeling among your customers.

How you can differentiate your marketing strategies:

Whether you wish to sell your product online or instore or both, you can make a different footing with your product marketing campaign. Yes, you should have a sound strategy and well-built implementation process, Smart selection of the media and creativity in the form of the ads promoting your product. You will find many catalyst approaches by many companies who have initiated a unique way of promoting their products. For example, what you find in an ad of Apple or Microsoft or Google, it seems in case of these giants that the name itself is enough to tell you everything about their product from quality to perfection.

Conclusion:

There are about 250,000 products launched per year globally, with an average of 85-95% failure rate, according to Forbes. What I wish to convey is that entry and exit of a product is a routine market phenomenon but the incredible is your product is remembered even after an unexpected number of years. That’s what is possible with branding. So, I would say its not the product we remember in fact but its brands we remember and live with!

The post How to create brand that customers trust appeared first on 819Media.

The reason behind the online store being the most popular medium for shopping is that it is a time-saver and cost-effective mode of shopping without tiring crowds found in in-store shopping. The success of an eCommerce store is not limited merely to have a large website with a wide range of products. You need to promote the sales with time-tested and proven methodologies to make your online store a great success.

The following insights will help you improvise your eCommerce website conversions rates:

Interpret rightly your customers’ expectations:

You will get the best out of your store when you succeed in interpreting the expectations of your customers. You can track this out easily with the help of the customers’ previous visits to your stores or with the help of the existing customers’ behavior. You will find loads of expectations that every individual customer who has visited your online store. However, some of the most common and basic expectations a customer has from your online store are:

Ease of navigation throughout the website:

The easier the navigation throughout the sight, the better are the chances of doubling your sales. It is now a very common fact that when a customer finds it difficult to find his/her choice on your website or the navigation on the online store is a bit tedious and time-consuming. This results in nothing but increases in the bounce rates on your website. you can harmonize the navigation process by

• Less number of clicking buttons.
• Ease of adding products to the cart.
• Ease of the checkout process from the selection of the products to the payment for the same.

It would be wiser to adopt a simple and easy navigation map to increase the conversion rate of your online store.

Price and quality assurance:

This is the most promising Key Result Area for which you are going to get not only the loyal customer- base but also the repeated demand of the products on your eCommerce store. The most trending approach can be to sell your products at a reasonable price without compromising the quality standards.

Post sales services offered- if any:

Post sales services play a vital role in the success of any online store. Post sales services will benefit you in multiple ways like –

• A live contact with your customers
• Idea about the future needs.
• Improvised existing process or policy for the sales-return, loyalty rewards etc.

Choices for the products they wish to buy:

This is basically concerned with the Cross-sell as and selling the same product with multiple options. Your eCommerce store should be well tuned to offer the complementary as well as the substitute products to the customers visiting your eCommerce store.

Take care of each interaction with your customers:

Interactions of the customers while visiting your eCommerce store are the indicators of required changes or responses you need to incorporate in your existing selling process. Even a minute failure to comply with a customer’s requirement, you might lose a brand-loyal customer no matter how best your eCommerce store team were in the past.

Easily approachable and handy communication:

Most customers don’t like unwanted promotional calls from the sellers and simultaneously the late or improper communication to the customer might lead to a nose dive of your eCommerce store to the ground.

It would be better to place a proper communication flow on your website with adequate information from the product to purchase and any assistance they need while making a purchase as well after the purchase.

Captivating contents:

It is about the contents that are capable of motivating the visitor to spend some time on the website, lead to interact and finally make a successful conversion. You will notice this element on any successful eCommerce website where the visitor enjoys his interactions and love to go through every word or sentence written on the website.

Intuitive user interface:

Selling online is almost like selling a product to an individual and therefore every customer would expect what great your online store has in its pocket to offer! Its just like offering a One-Stop solution for their every minute requirement from the data, information, product descriptions to chatbots. In simple words, you should be able to perceive the preferences, likes, dislikes, and choices of your customers when they visit your store.

Conclusion:

With these simple yet effective tweaks, you can fuel your online store with handsome conversions. Yes, online store- the concept has become a day-to-day learning process. The more you dig deep, the precious gems you will find every day, even every hour.

The post How to improve your eCommerce site Conversion rate appeared first on 819Media.

Here is a compilation of insights on How you should approach eCommerce native selling through social network advertising.

1. Set the goal in the right direction with right intent:

Let us first decide where paid social media native ads work or you should invest in:

• For brand Awareness.
• To generate leads or conversions to your website through the native ads.
• For creating a brand loyalty.
• For additional market share.

Considering the above aspects, you need to opt for your native ads plan. Because each of the above has quite different end-results and the efforts you will be required to put in and so will be in terms of the monetary investment you need to make.

2. The benefits that you can entertain by ecommerce native selling:

One thing you can be sure of is that you are sure to reap multiple benefits with native ads, like

• Bringing brand awareness among the existing as well as the new customers.
• Develop and maintain the trust of your customers and can thereby increase the brand loyalty.
• And you can also a great number of subscribers to your native ads or the promotions you are doing.
• Another benefit of the native ads is that your website or blog will be well optimized from the point of view of SEO will generate noticeable traffic on your website or blog or articles you have placed on some social media platforms.

Native ads can be helpful especially when you have a new website to promote and can’t invest much in building a strong SEO based conversions.

3. Create and maintain the quality of the contents:

This is another crucial aspect and I would say, the prime one for achieving the aim behind native advertising. There three major factors that decide the success or failure of your native social selling contents- Value, Interest, and Enchanting.

Think of any ad that is devoid of any of the above three elements, it is sure to nose dive to the ground no matter how much time and money you have invested in creating it. For deciding and adding the three factors you can also have a help of the professional native advertising companies that can assist you creating the contents that can interest your target audience, that is attractive and can be helpful to them in one or the other way. Moreover, don’t forget to link the content’s URL on the platform you are placing your native ads.

4. Decide your audience:

Maybe, that everyone coming across your ad might not be your customer, but they can be if they have shown their interest by visiting your website. yes, you can decide you audience comparing the behavior and interaction exhibited by your existing customers with the ones who have followed suit.

This is the aspect concerned more with the audiences that are available on Your FB or Twitter account and scrutinizing the most likely your customers. For example, you are running a business of cabs, and you found a visit of someone a day before. Then, you can push a promoted ad on FB highlighting your cab services.

In nutshell, you need to be prompt and responding to the searches as well as the behavior of “Likely to be Customers” in respect of your promoted native ads.

5. Selection of the social media for social network advertising:

The selection of social media platform where you wish to place your native ads depends on two prime factors- Your Budget and Your Audience.

You can have a handsome ROI by placing your native ads on the platforms like Time, Huffington Post, or New Your Times but the same might require huge investments on your part and if you wish to go with minimal investment on the same then you can opt for other media with comparatively lower costs to display your ads.

In the same way, the choice of visiting the social media platforms of your target audience also plays a vital role in the success or failure of your native social selling campaign.

6. Conclusion:

Native social media selling is and will be highly productive in terms of your social engagement, leads, conversions, new customers, and the traffic that you wish to be on your website but all these words will have the worth only when you have an eye on the path you walk on and the goal you wish to achieve.

The post Native Social Selling : How to Attract, Engage and Convert Customers appeared first on 819Media.